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What is the meaning of BLIX?

BLIX is an alliance between the letter B and the number 59. To avoid confusions because of the name of a highway, I've changed from B59 to BLIX. What is the meaning of new? There are many publishers and even more books. I don’t want to recreate the wheel, but I’d like to help creative people to spread their works. In addition, every publication gets a godchild on its side. This organisation gets a fixed value from the sell. What is the meaning of self-publisher? Everything stays in own direction, from the idea to the finish book.